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E V O L V E M O B I L E

Help Us, Help You (Get Codes)

 So you’ve found a game you are dying to make content for, you’ve hunted down the correct PR person and you’re about to send off an email to request a code. But wait! PR agents get tons of messages requesting codes every day and each of these messages needs to be verified…

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Marketing Communication and the Natural Spread of Excitement

Video games have a surprising amount of variety when it comes to how they’re played, consumed, and lauded. Evolve’s relationship with developers and publishers can vary incredibly based on this wide amount of choice. It has led to many odd introductions on “what I do” but is easily my favourite aspect of…

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Useful Things I Learned Using Imgur to Tell a Story About Game Development

If you’re reading this, then heck yeah, I’ve already cleared one of the first hurdles of communication – getting your attention. Thank you for that! Have I mentioned how awesome you are? Yes, you’re awesome. Okay, enough with the flattery. In public relations, one of our biggest challenges is getting the stories…

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Evolve PR’s Favourite Things of 2017

The year is almost over, so we here at Evolve PR thought it would be a good time to do our own “best of the year” list! Here are our favourite things that we worked on this year!   Brian Rowe, PR Specialist, Taco Aficionado .. I had the good fortune of…

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How to Join the Cool Kids: Signing Up for Terminals

What is Terminals? Terminals is the ultimate place for gaming enthusiasts, journalists, and developers to share in their love of games. Gamers of all stripes can check out some of the hottest upcoming releases from both AAA and indie devs that are currently working with Evolve PR and receive updates as soon…

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6 Helpful Tips for a Successful Convention Experience as a Streamer

So, you’ve been streaming for a while now and you feel confident in your content and your viewership. You know what your cast can bring, but how do you approach developers or other possible sponsors at a convention? Every convention is different, but there are some general things you can do to…

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Looking Back (and Forward) to TwitchCon

Having just completed its third year, TwitchCon has weathered some initial growing pains and appears to be regular fixture in the convention scene. Evolve PR has had a presence at each event, and we wanted to provide some insight from the perspective of an exhibitor showcasing a game. And, even though the…

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How Early Is “Too Early” To Bring In PR? (It’s Not)

When should you consider bringing PR in on a gaming project? It’s the age-old question and one that doesn’t necessarily present a single, clear answer. Should you bring in support at an early stage to get your pixelated ducks in a row, or is the real benefit of PR found at the…

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How to Cope with Rejection & Foster Relationships in the Games Industry

What I want to tackle today is the process of turning a rejection into a positive experience that will help you going forward. While we’re going to use the example of video game review codes throughout this post, the following principles of social interaction can be applied to job applications, partnerships, and…

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What Makes a Great Convention Demo?

So you’ve announced your game. Maybe you even released an awesome, not-shit trailer that got a lot of views on YouTube. But unless your game is part of a blockbuster franchise, most attendees at your convention of choice probably haven’t heard about it. Those who walk up to your booth will most…

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