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E V O L V E M O B I L E

The worst mistakes in the worst trailer ever

If you ask me how I feel about German sausages, I would tell you that they are the wurst. Coincidentally that’s the same answer I’d give if you ask me how I feel about the following mistakes and the trailer we made when we put all of them together. Here’s the trailer…

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Evolve’s PR-to-English Dictionary Vol. 1

Something we find ourselves doing with alarming frequency here at Evolve PR is explaining different terms to people. Admittedly every industry has its own lexicon, and we work with all sorts of bright young devs, journalists, and content creators who are still picking up the games industry lingo. That being the case,…

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How to make your assets an asset

So, you’re ready to start sharing art from your game. Great! Images, especially shared through social media, are one of the fastest ways to spur organic growth and awareness. That said, there is a right way and a wrong way to display your beautifully crafted models and hand-drawn cells. I’m sure you’ve…

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Pros & Cons: Should You Expect Appointments and Coverage at GDC and PAX?

Convention season is an unruly beast, and even with years of experience under our collective belts here at Evolve PR, events are always something of a hassle: is it worth our time to chase after appointments with media, streamers, and YouTubers? Should we focus our attention on one group? Is it worth…

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Evolve PR’s Completely Unreasonable Expectations of the Media

“What do you expect from media?” It’s one of the most common questions we receive. After all, there are perks to being considered media, like free games, cool swag, and skipping event lines. So, in an age where everyone can have a voice, who do we consider to be media, and what…

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The Evolve PR Guide to Getting the Most Out of E3 for Media, Streamers, and Content Creators

In the coming months, we’re going to present a series of tips and guides about various parts of this wondrous industry, focused on helping media and content creators–new and established–to work with PR (or developers and publishers in general) more effectively. Some of it may seem elementary to folks who’ve been doing…

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How to Make a Not-Shit Game Trailer

Creating a top-quality trailer that shows off your game and–more importantly–gives the viewer a taste of what it feels like to play your game, is the single most important piece of marketing you need to do. Everyone wants to make a trailer that’s hot-shit, but that takes a lot of time and experience…

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The Evolve PR Scavenger Hunt at PAX East 2017

We always like to try out new things–new ways to help streamers, media, and… well… whoever get the most out of their time at events. PAX can be an overwhelming experience, with so many games to play, and all those shiny lights. It can be hard to figure out what’s worth playing.…

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Life is Feudal: Your Own – Animated Trailer and Release Date

The full release of Life is Feudal: Your Own is approaching fast. With development nearing completion, including many community-requested features, the multiplayer medieval sandbox is set to leave Steam Early Access and launch November 17th with a 40% Midweek discount. Watch our new animated trailer featuring narration by film and TV icon,…

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The Relapse Begins – Pathologic Classic HD is Available Now

Ice-Pick Lodge’s unforgettable oddity of psychological survival in a plague-stricken town, completely remastered with updated graphics and newly translated dialogue, Pathologic Classic HD is available now for PC on Steam, GOG.com and Humble Store. Ten years since its debut, Pathologic has spread to become a worldwide cult classic, its macabre storytelling both…

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