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E V O L V E M O B I L E

How Early Is “Too Early” To Bring In PR? (It’s Not)

When should you consider bringing PR in on a gaming project? It’s the age-old question and one that doesn’t necessarily present a single, clear answer. Should you bring in support at an early stage to get your pixelated ducks in a row, or is the real benefit of PR found at the…

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How to Cope with Rejection & Foster Relationships in the Games Industry

What I want to tackle today is the process of turning a rejection into a positive experience that will help you going forward. While we’re going to use the example of video game review codes throughout this post, the following principles of social interaction can be applied to job applications, partnerships, and…

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What Makes a Great Convention Demo?

So you’ve announced your game. Maybe you even released an awesome, not-shit trailer that got a lot of views on YouTube. But unless your game is part of a blockbuster franchise, most attendees at your convention of choice probably haven’t heard about it. Those who walk up to your booth will most…

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5 Helpful Tips for Requesting Games from Evolve PR

If you’ve been keeping up with our blog posts, you might remember a post about our completely unreasonable expectations of the media. This blog post is somewhat related to that and is meant to help with what seems like the simple task of requesting a copy of a game from us. See,…

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The worst mistakes in the worst trailer ever

If you ask me how I feel about German sausages, I would tell you that they are the wurst. Coincidentally that’s the same answer I’d give if you ask me how I feel about the following mistakes and the trailer we made when we put all of them together. Here’s the trailer…

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Evolve’s PR-to-English Dictionary Vol. 1

Something we find ourselves doing with alarming frequency here at Evolve PR is explaining different terms to people. Admittedly every industry has its own lexicon, and we work with all sorts of bright young devs, journalists, and content creators who are still picking up the games industry lingo. That being the case,…

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How to make your assets an asset

So, you’re ready to start sharing art from your game. Great! Images, especially shared through social media, are one of the fastest ways to spur organic growth and awareness. That said, there is a right way and a wrong way to display your beautifully crafted models and hand-drawn cells. I’m sure you’ve…

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Pros & Cons: Should You Expect Appointments and Coverage at GDC and PAX?

Convention season is an unruly beast, and even with years of experience under our collective belts here at Evolve PR, events are always something of a hassle: is it worth our time to chase after appointments with media, streamers, and YouTubers? Should we focus our attention on one group? Is it worth…

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Evolve PR’s Completely Unreasonable Expectations of the Media

“What do you expect from media?” It’s one of the most common questions we receive. After all, there are perks to being considered media, like free games, cool swag, and skipping event lines. So, in an age where everyone can have a voice, who do we consider to be media, and what…

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The Evolve PR Guide to Getting the Most Out of E3 for Media, Streamers, and Content Creators

In the coming months, we’re going to present a series of tips and guides about various parts of this wondrous industry, focused on helping media and content creators–new and established–to work with PR (or developers and publishers in general) more effectively. Some of it may seem elementary to folks who’ve been doing…

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