by Christian Laventure, Christophe Garlaschi | Aug 30, 2022 | Marketing
In April 2021, Steam launched their UTM (urchin tracking module) analytics feature into open beta. This provided further data to developers to measure the effectiveness of their marketing efforts on the platform. A valuable part of what we do as an Insights team...
by Christian Laventure, Vanessa Tolentino | May 10, 2022 | Free Templates, Marketing, Media and Content Creator Guides
[EASY TO USE TEMPLATE PROVIDED] You are a dedicated indie team attempting to market your game to the vast sea of media outlets and content creators. This can definitely be overwhelming, but there are ways to organize your pitching to increase your chances of getting...
