Here is a cost effective way to brainstorm, schedule, and set up an approval process for your social media content. All in one place, for 2024! 

🎺dunn dunn DUN DUN 🎺

Introducing the Evolve 2024 Social Media Content Calendar template

(ICYMI, we’ve released a Contact-Database Template for all your outreach needs, and a Social Media Asset Guideline for 2024 that covers all major social channels!)

Our free tool is convenient for social media specialists, community managers, and asset creators to coordinate social copy and content, all in one place. 

Now, how do you use this thing?


The brainstorm tab is just that – a place to brainstorm! Throw in your random shower thoughts or clever puns! Have a great screenshot but don’t know what to do with it? Throw it in here for when that inspiration strikes you!

Put the game’s design document to work in this space. Organize in-game assets and think about how you might want to use them over your social campaign. Renders, concept art, attack animations, fun bugs, it’s all potential content, baby!

Title and tag your content for easy sorting!


The Monthly Tabs are where you’ll put your scheduled social content. We’ve highlighted a number of special events and dates that might help with crafting topical content and assets. You’ll want to keep an ever-watchful eye out for events you can leverage, like a surprise Xbox reveal or a stunning soccer victory, so don’t depend on the pre-loaded dates too much! Keep an eye out for ways you can edit your copy and assets appropriately.

  • Columns D – H marks which platforms this content is destined for. Feel free to make edits in the data validation tab as needed!
  • Columns N – P  helps to track approvals between multiple stakeholders. 
  • Column R is a space for reflection. What went well, what didn’t?

That’s it! Why complicate things? Template here.

Social Media Asset Guide

Last year, we released our Social Media Asset Guidelines for 2023. This year, we’ve updated our free-to-use tool for all you hungry social media managers and content creators out there!

The spreadsheet now includes an even wider range of social media platforms, both old and new:

  • (NEW!) BlueSky
  • Discord
  • Facebook
  • Instagram
  • LinkedIn
  • HIVE Social
  • Mastodon
  • TikTok
  • Tumblr
  • Twitch
  • Twitter/X
  • YouTube

Social Media Asset Guideline Document.

I bet you’re wondering, “What about the rest of the year?”

You’re in luck! We plan on updating this spreadsheet semiannually to fit the ever-changing landscape of social media. Check back soon!
Questions? DM us on Twitter (@evolve_pr) or send an email to [email protected].

Share This