At Evolve, we’re committed to not sucking. If you’re someone who’s also interested in not sucking, and who has hobbies like… oh, playing video games, reading about the games industry, promoting video games, trying to understand why games still cost $60, etc., you might be interested in working for us!

Why work at Evolve?

Just because! Oh fine, you need more real reasons. How about…

• Work from anywhere – home, the beach or that totally cool coffee shop down the street so you can look all professional and stuff.
• Flexible work hours and a 35-hour work week. Focus on the “life” part of “work-life balance.”
• Health and dental benefits.
• Be part of an agency with an exceptional reputation, aiming to break free from traditional PR in creative and exciting ways.
• Liberal vacation time!
• Work on a wide range of games, from AAA blockbusters to underdog indies.
• Educational allowance so you can get better at… well, whatever you’re doing.
• Enjoy working on a small team, wearing various hats. No funny hats, though. Oh, who am I kidding? Wear whatever hat you want, you weirdo.
• Pants optional.
• We <3 diversity.

Open Positions

It’s time for Evolve PR to… wait for it… evolve. We have rather lofty ambitions for the future (shit, we probably shouldn’t tell people, right?), and are looking for some help! At this time we are focusing on expanding our team in Canada.

PR/Marketing Coordinator

Are you an early-career PR, advertising, or marketing coordinator who’s ready to find novel answers to the evergreen question, “How do we get people to hear about this game?” The media landscape in gaming is constantly changing, and old methods that may have worked just a year or two ago just aren’t going to do the trick. We’re seeing an exponential rise in the number of games released each week, media and content creators who are being inundated with irrelevant games from shoddy promoters, and overall information overload thanks to a social media scene that favours controversy and the most popular games. We’re gonna kick that problem’s ass, though. Adapting to changing conditions is what we’ve been doing since we started, and we’re looking for another amazing person to help us usher in the evolution of game promotion.

Duties

• Hustle. We are often a game developer’s only marketing team, and we owe it to them to kick some ass. Sure, things don’t always go as well as we want them to, but we have to do everything in our power to make magic happen.
• Promote. In this role, you’ll be tasked with developing and executing effective PR/promotional strategies for a wide range of projects, from indie to AAA. That doesn’t just mean sending out press releases and review codes, but trying to come up with a wide range of promotional ideas and campaigns to build buzz and reach players. Spread your wings and think about how to gain attention through a mix of PR, social media, and marketing efforts (or whatever we’re helping a client with).
• Cooperate. Work with Evolve’s PR and social media/community team, our research team, video producer, and client counterparts to execute said strategies and ensure that everyone’s efforts support the others.
• Get Creative. Perhaps the most important part of this job is to really understand what makes a game unique or interesting, and being able to come up with creative ways to convey those elements to players, media, and content creators. There aren’t really any rules to the Evolve way of doing PR (other than not being an asshole, I guess); like we said, we’re looking for people to bring a fresh approach. Boring press releases, GTFO. Instead, it’s a matter of thinking up anything that might get people talking. MACARONI ART WINK WINK
• Connect. Work with YouTube content creators and Twitch streamers to get games played. That doesn’t always mean, “Hey here’s a game play it!” — you need to approach the right people with the right game, and start a conversation about why it might be interesting to them.
• Pitch. Develop and pitch relevant stories to enthusiast and mainstream media. We don’t like to spam people who don’t give a damn about whatever we’re spamming them about, so you really need to understand what’s going to appeal to each writer/outlet/contact and try to, y’know, come up with something interesting.
• Organize Events. Manage press tours, trade show presence and other real-world activities.
• Write. Write blog posts, creative website content for clients, press releases (EWWWW but sometimes still helpful), and whatever else comes up.
• Report. Convey to clients what we’ve done and the impact it had, using real-time or day-of updates, as well as longer-term reports.
• Communicate. Kinda obvious, no? You’ll be communicating with Evolve staff, clients, media, streamers, video creators, asset producers, and the general public.

Requirements

• Must be a legal Canadian resident, ideally near a development hotbed like Vancouver, Toronto or Montreal, but this is a work-from-home opportunity, so whatever works. You just need a good internet connection (in Canada).
• Highly self-motivated and organized.
• Experience in video game PR, advertising, or marketing roles.
• Avid gamer, with knowledge of indies, AAA, consoles, PC, and mobile landscapes.
• Fully on board with our approach to PR: it’s not just media relations and top-tier exclusives.
• Amazing communication skills, highly personable and able to talk to all manner of people.
• Experience writing/producing/conceptualizing creative content that’s had an impact.
• Strong understanding of social media practices and platforms.
• Gotta be a nice person who respects others’ opinions, backgrounds, etc.
• Able to travel without getting arrested at the border.

Would Be Nice – Some Combination of the Following

• Experience pitching stories to a wide range of media… and actually getting people to cover said pitches.
• Experience managing trade shows, including booth planning, developing demo scripts and media scheduling.
• Established contacts in the gaming media, as well as with influencers (YouTube content creators, streamers, etc.).
• Experience in influencer outreach, securing paid promotions, etc.
• Experience in both organic and paid social media campaigns.
• Extensive contacts within the gaming industry – other PR folks, developers, execs, etc.
• We’re hoping to add diverse perspectives to our teams, and as such really hope to encourage female and non-Caucasian applicants.

Ready to Apply?

Email your resume, cover letter and salary expectations to jobs@evolve-pr.com citing the PR/Marketing Coordinator position.

Occasional Freelancing Opportunities

While we don’t have any ongoing gigs available at the moment, we are looking to meet some great contractors who could help us out here and there. If you feel like you’re exceptionally qualified or otherwise just want to impress us with a fancy resume, you’re more than welcome to contact us at info@evolve-pr.com.

Web Development and/or Design Wunderkind

Sometimes the power of our ideas can’t be contained simply by the “PR” label. We’re looking for an incredible, up-and-coming web designer and/or developer to help us build engaging, creative websites that tie together our other efforts. This could be two different people or one amazing person who can handle it all.

If you can create beautiful, modern websites, we’re interested in seeing your portfolio and talking to you about potential partnerships. Email us at info@evolve-pr.com. Note: this would be a contract position with demand whenever, y’know, we run a campaign where we need this sort of help.

Print Designers, Illustrators and Artists

Sometimes we need artwork. That might be physical art. It might be character artwork. Maybe it’s a painting. Perhaps an infographic. In short: if it’s not web design but other forms of art, we may occasionally need a hand. Interested in helping us create cool campaigns to promote video games?

Holler with a portfolio at info@evolve-pr.com. Note: this would be a contract position with demand whenever, y’know, we run a campaign where we need this sort of help.

Prop Builder/Costume Designer/Industrial Designer

Yes, that’s a pretty all-encompassing job title. Again, this could be one person or various people to complete different jobs. Essentially, we’re looking for some incredibly creative types who are adept at building things, creating artisanal masterpieces of all sorts.

Whether you’ve crafted exceptional cosplay outfits or movie monsters or props or whatever, we’d love to chat and see your portfolio. Email us at info@evolve-pr.com. Note: this would be a contract position with demand whenever, y’know, we run a campaign where we need this sort of help.

Videographer/Director/Producer

We create videos featuring gameplay for our clients. Sometimes we may want to do some live-action video. That’s where you come in. While we can handle a good chunk of this ourselves, it’s not totally in our wheelhouse; so we’re looking for some rising stars in the film/video world who may be interested in helping out on occasion. We want to create memorable videos and other cross-media campaigns. Help us.

Email info@evolve-pr.com with a portfolio, and maybe we can work together in the future. Note: this would be a contract position with demand whenever, y’know, we run a campaign where we need this sort of help.