The Evolve Blog
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[EASY-TO-USE TEMPLATE PROVIDED] You are a dedicated indie team attempting to market your game to the vast sea of media outlets and content creators. This can definitely be overwhelming, but there are ways to organize your pitching to increase your chances of getting...
🛎️👋 Your 2023 Social Media Content Calendar Is Here!
[FREE EASY-TO-USE TEMPLATE PROVIDED] Social media, what a drag. A time sink. A whirly-pop. A never-ending torrent of change and fleeting content trends. How could it be harder? No. What if we had something that made it easier? Well, you’re in luck. We do! Here's a...
Mapping Out a Path: A Media Coverage Study of the 2022 Summer Games Showcase Season
Breaking Down the Noise When the pandemic started three years ago, the gaming industry went through a major shift. Public events were canceled, titles became delayed, and remote work became the norm for a time. The reverberations from these changes forced us to...
Social media Asset Guidelines for 2023
We’ve updated this free public resource on social media asset guidelines with all requirements and restrictions for early 2023, including a wider range of social media platforms old and new.
Mindfulness at Work: Building Concentration to Connect With the Moment
We’re all time travellers. Many of us live our lives in the past. We fret about something stupid we said yesterday, we’re plagued by guilt about an event from years ago, we relive a harm done to us by a friend, we’re depressed about the path our life has...
Do developers find Steam UTM analytics useful?
In April 2021, Steam launched their UTM (urchin tracking module) analytics feature into open beta. This provided further data to developers to measure the effectiveness of their marketing efforts on the platform. A valuable part of what we do as an Insights team...
Guide to Using Hashtags
*Disclaimer - Hashtags are not a guaranteed solution to grow your social media following. They are a supplemental tool that may improve visibility on your content (depending on the platform), and help you better organize campaigns/initiatives. This guide is intended...
How to make the most out of your game PR agency’s budget
[FOR INDIE GAME DEVELOPERS] You might be thinking you’re about to read a sales pitch trying to convince you to buy into an expensive PR service to promote your game. That is not this article. In fact, if you are trying to make up your mind about whether to even hire a...
The Press Kit: Your Key to a Good First Impression
There are many uncontrollable variables when it comes to how your game will be received via marketing and promotion. One thing you do control, however, is the press kit and its contents. This allows you to make sure that you’re putting your best foot forward.
Century: Age of Ashes and Season Announced at The Game Awards 2020
Congratulations to Playwing and Scavengers for their big announcements at The Game Awards 2020! Within moments of their trailer reveals both games saw a ton of excitement online. Check 'em out below and 'watch' them on Terminals.io to stay up to date with the latest...
The Vision: Terminals 2.0 and Beyond
TL;DR I wrote a long-ass blog post, but I also realize your time is valuable. If you just don’t want to read through it all, here’s the gist: We’re launching Terminals 2.0 on December 8. We'll have a livestream on December 8 at 10:00 Pacific/13:00 Eastern/19:00...
Where’s My Review Key?
How Game Developers and PR Reps Decide Who Gets Review Keys and When to Send Them When you’re preparing to launch any game—but especially massive, highly anticipated ones—you spend a lot of time answering questions about review keys. In fact, we in a game-marketing...
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