The Evolve Blog
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[EASY-TO-USE TEMPLATE PROVIDED] You are a dedicated indie team attempting to market your game to the vast sea of media outlets and content creators. This can definitely be overwhelming, but there are ways to organize your pitching to increase your chances of getting...
Why is it always ‘Can You Pet The Dog?’ and never ‘Can you Pet The Cat?’
Unravelling the Mystery of Unpettable Felines in Video Games In the enchanting realm of video games, where adventures unfold and heroes rise, a peculiar enigma persists: the unpettable cat. Yes, you read that right—those delightful, fluffy creatures that bewitch our...
How to Make Memes and How to Make Them Fast
Making memes sounds a lot easier than it is. No seriously, at its most basic level, you’re going to find a poor-resolution still image with big blocky bolded text. You must be thinking, where is the struggle? It's just memes. Well, have you ever seen a meme you...
Stop Posting and Fix Your Broken Game
As a social media and community specialist, people often ask me what my job entails. I usually just say “I’m the guy who reads all of the comments” to which I almost always get the response “I’m so incredibly sorry.” It’s honestly not that bad though. Even when...
Searching for Focus in a Remote Environment
Before we begin, let me introduce myself: I’m Kyler Ashby, the Creative Services Manager looking after our wickedly talented Community and Originals teams. I have a robust leadership background in retail management for brands like EB Games, Apple, and The Source, and...
🛎️👋 Your 2023 Social Media Content Calendar Is Here!
[FREE EASY-TO-USE TEMPLATE PROVIDED] Social media, what a drag. A time sink. A whirly-pop. A never-ending torrent of change and fleeting content trends. How could it be harder? No. What if we had something that made it easier? Well, you’re in luck. We do! Here's a...
Mapping Out a Path: A Media Coverage Study of the 2022 Summer Games Showcase Season
Breaking Down the Noise When the pandemic started three years ago, the gaming industry went through a major shift. Public events were canceled, titles became delayed, and remote work became the norm for a time. The reverberations from these changes forced us to...
Social media Asset Guidelines for 2023
We’ve updated this free public resource on social media asset guidelines with all requirements and restrictions for early 2023, including a wider range of social media platforms old and new.
Mindfulness at Work: Building Concentration to Connect With the Moment
We’re all time travellers. Many of us live our lives in the past. We fret about something stupid we said yesterday, we’re plagued by guilt about an event from years ago, we relive a harm done to us by a friend, we’re depressed about the path our life has...
Do developers find Steam UTM analytics useful?
In April 2021, Steam launched their UTM (urchin tracking module) analytics feature into open beta. This provided further data to developers to measure the effectiveness of their marketing efforts on the platform. A valuable part of what we do as an Insights team...
Guide to Using Hashtags
*Disclaimer - Hashtags are not a guaranteed solution to grow your social media following. They are a supplemental tool that may improve visibility on your content (depending on the platform), and help you better organize campaigns/initiatives. This guide is intended...
How to make the most out of your game PR agency’s budget
[FOR INDIE GAME DEVELOPERS] You might be thinking you’re about to read a sales pitch trying to convince you to buy into an expensive PR service to promote your game. That is not this article. In fact, if you are trying to make up your mind about whether to even hire a...
We're not your typical PR agency.
Hell, that’s only part of what we do these days. Let’s talk!
