The Vision: Terminals 2.0 and Beyond

The Vision: Terminals 2.0 and Beyond

TL;DR I wrote a long-ass blog post, but I also realize your time is valuable. If you just don’t want to read through it all, here’s the gist: We’re launching Terminals 2.0 on December 8. We’ll have a livestream on December 8 at 10:00 Pacific/13:00 Eastern/19:00...
Where’s My Review Key?

Where’s My Review Key?

How Game Developers and PR Reps Decide Who Gets Review Keys and When to Send Them When you’re preparing to launch any game—but especially massive, highly anticipated ones—you spend a lot of time answering questions about review keys. In fact, we in a game-marketing...

The Evolve PR Scavenger Hunt at PAX East 2017

We always like to try out new things–new ways to help streamers, media, and… well… whoever get the most out of their time at events. PAX can be an overwhelming experience, with so many games to play, and all those shiny lights. It can be hard to...

How can video game PR improve in 2014?

Let’s face it: video game marketing hasn’t always been the best. We have to get people excited about products that are half-finished (or just a twinkle in the designer’s eye); we have to deal with development delays that throw our well-planned...