by Jessie Lo | Jul 27, 2023 | Marketing, Media and Content Creator Guides, Social Media
Making memes sounds a lot easier than it is. No seriously, at its most basic level, you’re going to find a poor-resolution still image with big blocky bolded text. You must be thinking, where is the struggle? It’s just memes. Well, have you ever seen a...
by Michael Luis | Jul 6, 2023 | Marketing, Personal Story, Social Media
As a social media and community specialist, people often ask me what my job entails. I usually just say “I’m the guy who reads all of the comments” to which I almost always get the response “I’m so incredibly sorry.” It’s honestly not that bad though. Even when...
by Christophe Garlaschi | Mar 31, 2023 | Events, Marketing, PR, PR Pro Tips
Breaking Down the Noise When the pandemic started three years ago, the gaming industry went through a major shift. Public events were canceled, titles became delayed, and remote work became the norm for a time. The reverberations from these changes forced us to...
by Christian Laventure, Christophe Garlaschi | Aug 30, 2022 | Marketing
In April 2021, Steam launched their UTM (urchin tracking module) analytics feature into open beta. This provided further data to developers to measure the effectiveness of their marketing efforts on the platform. A valuable part of what we do as an Insights team...
by Christian Laventure, Vanessa Tolentino | May 10, 2022 | Free Templates, Marketing, Media and Content Creator Guides
[EASY TO USE TEMPLATE PROVIDED] You are a dedicated indie team attempting to market your game to the vast sea of media outlets and content creators. This can definitely be overwhelming, but there are ways to organize your pitching to increase your chances of getting...
by Victoria Alberto | Jul 27, 2021 | Marketing, PR, PR Pro Tips
[FOR INDIE GAME DEVELOPERS] You might be thinking you’re about to read a sales pitch trying to convince you to buy into an expensive PR service to promote your game. That is not this article. In fact, if you are trying to make up your mind about whether to even hire a...
