Community Checklist

Community Checklist

Ahhhhhh community managers. It often feels like we’re spinning a hundred different plates at one time, so when the pressure is on it’s easy to miss something small. We’re only human after all. It’s something I have witnessed time and time again when working with...
The Marketing Funnel and Social Media

The Marketing Funnel and Social Media

Over my 3 years of doing social media in agencies, I continue to notice how much I take my formal marketing training for granted. For those who don’t know me, I graduated from a Bachelor of Commerce from the University of British Columbia back in 2014. During my years...
So, What Makes Your Game So Special?

So, What Makes Your Game So Special?

What Makes Your Game Special? Let’s look at a log-line for our fictional video game: Jewel Fighters From Hell “Jewel Fighters From Hell is a rogue-lite, RPG romp through the Zelda-inspired, retro-world of Quartz to rescue the Diamond prince from the mounting danger of...