Help us kick the crap out of crappy PR.

This morning I shot out a questionnaire to everyone registered on our media list (not on there? Have you completely ignored my repeated pleas?!), as we continue our efforts to improve PR in an industry that has gone a bit stagnant (on the PR/marketing front… the...

Evolve Roundtable: Looking Ahead to 2012

We like prognosticating as much as anyone does and 2012 is either going to be a big year or the demise of us all as the Mayan prophecy comes true. No one at Evolve took the Mayan option, so here’s what we’re looking forward to in the new year. Tom Ohle,...

Rating Descriptor Showdown: Witcher 2 vs. L.A. Noire

On May 17 I’m going to be going totally crazy, because not only will I be busy with The Witcher 2 launch, but I’ll be trying to focus on work instead of L.A. Noire, which is also supposed to come out that day. Now, both games should be awesome and garner...

The Good Publicist

You’ll have to pardon me if I go off on a few tangents here. This whole thing was sparked by some lovely chats I had with some other PR folk last night. Here I sit, perched high above the streets of San Francisco in a swank Japanese theme hotel that I...

Off to GDC I go! Tomorrow.

Keeping with the tradition of highly frequent blog updates, here’s another highly frequent blog update! I’m heading to San Francisco tomorrow for the illustrious Game Developers Conference, a show that brings together loads of game-industry folks and those...