Who's Evolve?
Evolve is a video game company committed to not sucking.
The Work That We Do
From media relations to video production, social media and beyond...
Get News and PR Tips on Our Blog
Our blog is full of client news, discussion of industry trends, advice and more.
Get in Contact With Evolve PR
Want to work with us or reach our clients? Click here.
Media Registration
Register to stay up-to-date on client news.

Tag Archives: PR

Kick-ass Interviewing Tips for Graduating PR Students

Whether or not you’re going into the game industry, read these.   Last week, I got to take part in what I consider to be a privilege — I got to review work portfolios for graduating PR students from the University of Oregon. Think of it as a sort of job interview…

Read More

Useful Things I Learned Using Imgur to Tell a Story About Game Development

If you’re reading this, then heck yeah, I’ve already cleared one of the first hurdles of communication – getting your attention. Thank you for that! Have I mentioned how awesome you are? Yes, you’re awesome. Okay, enough with the flattery. In public relations, one of our biggest challenges is getting the stories…

Read More

Looking Back (and Forward) to TwitchCon

Having just completed its third year, TwitchCon has weathered some initial growing pains and appears to be regular fixture in the convention scene. Evolve PR has had a presence at each event, and we wanted to provide some insight from the perspective of an exhibitor showcasing a game. And, even though the…

No Comments Read More

5 Helpful Tips for Requesting Games from Evolve PR

If you’ve been keeping up with our blog posts, you might remember a post about our completely unreasonable expectations of the media. This blog post is somewhat related to that and is meant to help with what seems like the simple task of requesting a copy of a game from us. See,…

No Comments Read More

Evolve’s PR-to-English Dictionary Vol. 1

Something we find ourselves doing with alarming frequency here at Evolve PR is explaining different terms to people. Admittedly every industry has its own lexicon, and we work with all sorts of bright young devs, journalists, and content creators who are still picking up the games industry lingo. That being the case,…

1 Comment Read More

How to make your assets an asset

So, you’re ready to start sharing art from your game. Great! Images, especially shared through social media, are one of the fastest ways to spur organic growth and awareness. That said, there is a right way and a wrong way to display your beautifully crafted models and hand-drawn cells. I’m sure you’ve…

2 Comments Read More

Pros & Cons: Should You Expect Appointments and Coverage at GDC and PAX?

Convention season is an unruly beast, and even with years of experience under our collective belts here at Evolve PR, events are always something of a hassle: is it worth our time to chase after appointments with media, streamers, and YouTubers? Should we focus our attention on one group? Is it worth…

1 Comment Read More

Evolve PR’s Completely Unreasonable Expectations of the Media

“What do you expect from media?” It’s one of the most common questions we receive. After all, there are perks to being considered media, like free games, cool swag, and skipping event lines. So, in an age where everyone can have a voice, who do we consider to be media, and what…

1 Comment Read More

Off to GDC I go! Tomorrow.

Keeping with the tradition of highly frequent blog updates, here’s another highly frequent blog update! I’m heading to San Francisco tomorrow for the illustrious Game Developers Conference, a show that brings together loads of game-industry folks and those who would someday very much like to be game-industry folks for a few days…

No Comments Read More

The changing face of PR

“Public relations” isn’t “media relations,” folks. The definition of PR seems to have moved away from its literal meaning — relating to and interacting with the public. If I focus my attention on individuals — or any number of “second-tier” websites and blogs (or third-tier or fourth-tier or even the guy who only gets 3 hits a year) — I can reach a massive audience. Those individuals appreciate even a moment of your time — particularly if you’re working for a company they adore — and will become extensions of your PR efforts (not necessarily your media efforts, of course), telling their friends, Twitter followers, and everyone else about your company and its products. They want to help you succeed. Let them do that. It just takes a bit of your time.

1 Comment Read More