The Marketing Funnel and Social Media

The Marketing Funnel and Social Media

Over my 3 years of doing social media in agencies, I continue to notice how much I take my formal marketing training for granted. For those who don’t know me, I graduated from a Bachelor of Commerce from the University of British Columbia back in 2014. During my years...
When to Send a Follow-Up Email

When to Send a Follow-Up Email

After joining the community team at Evolve PR, I was expecting people to ask me about social media or general community building, but instead, the most common question I get asked is: “When is the best time to follow up on an email?” It’s a good question! If there’s...