The Evolve Blog
How Call of Duty: Warzone Has Helped Me Connect In The Time of Social Distancing
“I never had any friends later on like the ones I had when I was twelve. Jesus, does anyone?” Such goes the final line in Stand By Me, the 1986 Rob Reiner film (based on a Stephen King novella) that probably captures the adolescent male spirit better than any other...
F*ck impostor syndrome
Impostor syndrome, the only two words in the English language that have plagued me more than phenomenan… phenomanan… phenomenon and Wed-nes-day! Luckily, I know I am not alone in suffering from this pesky little voice in the back of my mind. Impostor syndrome has...
Working Remotely, or The Perils and Pleasures of Working from Home
Heya fellow remote worker. My name is Chris Priestly. I’m a PR/Marketing coordinator here at Evolve PR and l work remotely from home. In light of the Covid-19 pandemic, more and more people are now working outside their regular office space, likely from their homes....
Let’s Talk About Accessibility in Gaming: Part 1
Before I dive in, I want to make it known that I’m a person without any physical or cognitive disabilities. Video games are a huge part of my life, both personally and professionally, and I couldn’t imagine not being able to play them. I’m thankful every day for the...
Comedy, Gaming, PR, and the Fall of Corporate Shitposting: An Evolve Q&A with Jeremy Kaplowitz, Editor-in-Chief of Hard Drive
Think of the last good advertisement you saw. The odds are that it didn’t wedge itself into your brain because it accurately described the speed of an express shipping service. It’s highly likely that you remember it because it made you laugh. While car insurance and...
The Marketing Funnel and Social Media
Over my 3 years of doing social media in agencies, I continue to notice how much I take my formal marketing training for granted. For those who don’t know me, I graduated from a Bachelor of Commerce from the University of British Columbia back in 2014. During my years...
Breathing Space – Why You Need To Play More Tabletop Games And Work A Whole Lot Less.
So here’s the thing: video games are cool and all, but I’m kind of getting a bit tired of them. I mean, I still have my favourites that I like to revisit from time to time (shout-out to Earthbound, Final Fantasy Tactics, and Trails of Cold Steel), but the magic...
So, What Makes Your Game So Special?
What Makes Your Game Special? Let’s look at a log-line for our fictional video game: Jewel Fighters From Hell “Jewel Fighters From Hell is a rogue-lite, RPG romp through the Zelda-inspired, retro-world of Quartz to rescue the Diamond prince from the mounting danger of...
HALO: REACH MASTER CHIEF COLLECTION TRAILER ANALYSIS
With so many great cinematic moments from the past, Halo Reach has given us some incredible pieces of content. Whether it's the teaser from E3 (2009) where they deliver a narrative almost completely through the use of dialogue or the live-action Remember Reach trailer...
Evolve Origins | Charles Singletary Jr, PR Coordinator
There’s a point in my gaming history where all the games I’d played were simply another toy like the figures scattered around my childhood bedroom’s floor, something to be picked up and thrown down with little additional thought after (though I and my best friend did...
You Should Make a One Pager
I’ll admit right off the top this is mostly a personal campaign I picked up many years ago when I was working with newly formed independent game studios and helping them to develop short and medium term business development strategies. That said, after meandering...
Ryan’s favourite moments of the Half-Life: Alyx trailer.
Hello people outside of the room I’m typing this in, these are the words of Ryan, head of the Evolve Originals team. As you may or may not know, Evolve Originals is the company’s video and creative team, where we build trailers...
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