The changing face of PR

For years, big-name PR agencies — and sadly, most game publishers, movie studios, record labels, plywood manufacturers, etc. — have focused most or all of their publicity and marketing efforts on scoring the big kahuna: coverage, big or small, in top-tier...

Video Games Are Dead, or It’s All a Big Lie

Just finished watching the second part of Mr. Scott Steinberg’s video doohickey, Video Games are Dead, which he’s posted over at Digital Trends (Part 1). I’ve got some thoughts on the whole thing. (Video after the jump) I think the video offers a...

Blacklisting. It happens, and it’s dumb.

Frustration is a natural byproduct of a modern life — for a lot of us human existence in the 21st century is just an endless, stressful race to the top, and we’re bound to slip over the edge into complete batshit insanity once in a while. With so much...

Twitter retains customers like I retain water… not well.

Nonsensical headlines aside, I thought this piece by Abbey Klaassen over at Ad Age was an interesting read. She notes: While those numbers are important, the breathless reports have not accounted for what people do after they sign up for a Twitter account. Creating a...