by Tom Ohle | Sep 25, 2009 | PR, PR Pro Tips
For years, big-name PR agencies — and sadly, most game publishers, movie studios, record labels, plywood manufacturers, etc. — have focused most or all of their publicity and marketing efforts on scoring the big kahuna: coverage, big or small, in top-tier...
by Tom Ohle | Aug 17, 2009 | Total BS
Just finished watching the second part of Mr. Scott Steinberg’s video doohickey, Video Games are Dead, which he’s posted over at Digital Trends (Part 1). I’ve got some thoughts on the whole thing. (Video after the jump) I think the video offers a...
by Tom Ohle | Aug 13, 2009 | PR
Frustration is a natural byproduct of a modern life — for a lot of us human existence in the 21st century is just an endless, stressful race to the top, and we’re bound to slip over the edge into complete batshit insanity once in a while. With so much...
by Staff | May 10, 2009 | PR, PR Pro Tips
Check out Part 1 if you haven’t yet. It’s full of sharp insight into this whole social media thing and how it’s changed the way companies interact with consumers. But the fun doesn’t end there, oh no. Three more luminaries have tossed their...
by Tom Ohle | Apr 29, 2009 | PR
Nonsensical headlines aside, I thought this piece by Abbey Klaassen over at Ad Age was an interesting read. She notes: While those numbers are important, the breathless reports have not accounted for what people do after they sign up for a Twitter account. Creating a...