Off to GDC I go! Tomorrow.

Keeping with the tradition of highly frequent blog updates, here’s another highly frequent blog update! I’m heading to San Francisco tomorrow for the illustrious Game Developers Conference, a show that brings together loads of game-industry folks and those...

I’m a pooet, and I never even knew it.

Okay, so I’m really just reaching for more opportunities to whip out the ol’ elephant-butt header. I’ve been known to do some writing here and there, and since it pains me so to actually come up with interesting PR-related posts on a daily basis, I...

McDonald’s McLaunches McCafe… can it McSucceed?

So today the mighty M is launching its McCafé brand in the US (I don’t know if I’ll get a chance to savor the flavors up here in Canada), bringing “quality espresso-based coffee” to its restaurants nationwide. They’re trying to take a...