by Poe Chuang | May 27, 2025 | Interesting, Marketing, Research, Staff insights
What is this study and why start with China? The US has been the largest gaming market in the world for a long time, so it’s understandable that the industry has been fixated on catering to it in every aspect. However, it’s also unmistakable that other markets are key...
by Charles Singletary Jr. | Feb 3, 2021 | Marketing, Press Kits
There are many uncontrollable variables when it comes to how your game will be received via marketing and promotion. One thing you do control, however, is the press kit and its contents. This allows you to make sure that you’re putting your best foot forward. First...
by Tom Ohle | Aug 22, 2009 | PR, PR Pro Tips
“I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It’d gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I...
