The Evolve Blog

How can video game PR improve in 2014?

Let's face it: video game marketing hasn't always been the best. We have to get people excited about products that are half-finished (or just a twinkle in the designer's eye); we have to deal with development delays that throw our well-planned campaigns out of whack;...

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Evolve PR Invading PAX East and GDC

Oh boy... whoever decided that two of the industry's biggest trade shows should be within a week of each other needs a serious talking-to. Regardless, Evolve PR will be at PAX East and GDC, and more importantly, our clients will be there. This is a great chance to see...

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Making a Case for Video Game Previews

I guess you could say it's a pretty rough time to be in video game PR. Our relationships with press have come under scrutiny, the media landscape has changed dramatically in a short period of time, and -- most recently -- the very concept of pre-release PR in games...

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