The Evolve Blog

Inside PR – The Mass Effect 3 Ending

It's not uncommon for people to have absolutely no clue what PR reps do. I thought that it might be informative and mildly entertaining to talk about what happens behind the scenes by looking at industry news from a PR perspective. Today's Inside PR takes a look at...

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Help us kick the crap out of crappy PR.

This morning I shot out a questionnaire to everyone registered on our media list (not on there? Have you completely ignored my repeated pleas?!), as we continue our efforts to improve PR in an industry that has gone a bit stagnant (on the PR/marketing front... the...

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Evolve Roundtable: Looking Ahead to 2012

We like prognosticating as much as anyone does and 2012 is either going to be a big year or the demise of us all as the Mayan prophecy comes true. No one at Evolve took the Mayan option, so here's what we're looking forward to in the new year. Tom Ohle, Director 2012...

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For Your Consideration – End-of-Year Awards

Aight people. It's that time of year when "wtf?!?" and "what were they smoking?" become standard questions among fanboy gamers around the world. It's awards season! In hopes of avoiding situations where deserving games are entirely overlooked in end-of-year-awards...

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We’re hiring. You’re excited.

We need help! Not mental, emotional or financial help... no, we need more people to do PR! If you want to help promote some awesome games with fantastic clients, hit our Jobs page and take a look at two positions we want to fill!

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The True Cost of Selling Your Soul

The True Cost of Selling Your Soul

I applied for this job, but I can honestly say that it is not a position that I actively sought. Like many of my former colleagues in games journalism who've moved on, personal and financial pressures pushed me out and I applied to Evolve almost on a whim. I was...

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How to Get Media Coverage For Your Game

How to Get Media Coverage For Your Game

We get a lot of emails from people who want some advice about video game PR. Here's a tip: hire us, you cheap jerk! Sorry, sorry... it's Monday, and I may be a bit cranky. Admittedly, we do like getting paid to dispense advice, but I guess there's some value in...

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The Case of the Great Game Nobody Saw

The Case of the Great Game Nobody Saw

The games industry is a massive beast that churns out billions of dollars in revenue each year, much of which is generated by big-budget titles that become torchbearers for the medium itself: Call of Duty, World of Warcraft, Mass Effect and so on. These games exude...

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