The Evolve Blog
Inside PR – The Mass Effect 3 Ending
It's not uncommon for people to have absolutely no clue what PR reps do. I thought that it might be informative and mildly entertaining to talk about what happens behind the scenes by looking at industry news from a PR perspective. Today's Inside PR takes a look at...
Help us kick the crap out of crappy PR.
This morning I shot out a questionnaire to everyone registered on our media list (not on there? Have you completely ignored my repeated pleas?!), as we continue our efforts to improve PR in an industry that has gone a bit stagnant (on the PR/marketing front... the...
Evolve Roundtable: Looking Ahead to 2012
We like prognosticating as much as anyone does and 2012 is either going to be a big year or the demise of us all as the Mayan prophecy comes true. No one at Evolve took the Mayan option, so here's what we're looking forward to in the new year. Tom Ohle, Director 2012...
For Your Consideration – End-of-Year Awards
Aight people. It's that time of year when "wtf?!?" and "what were they smoking?" become standard questions among fanboy gamers around the world. It's awards season! In hopes of avoiding situations where deserving games are entirely overlooked in end-of-year-awards...
Announcing Hard Reset, a Case Study in Shortened PR Campaigns
We teased it two weeks ago, and now it's finally a real thing: Flying Wild Hog's debut title, Hard Reset, has been announced via an exclusive with PCGamer.com, and there's a nice interviewy-type thing over at Beefjack.com for those interested in a bit more info. Hit...
We’re hiring. You’re excited.
We need help! Not mental, emotional or financial help... no, we need more people to do PR! If you want to help promote some awesome games with fantastic clients, hit our Jobs page and take a look at two positions we want to fill!
The True Cost of Selling Your Soul
I applied for this job, but I can honestly say that it is not a position that I actively sought. Like many of my former colleagues in games journalism who've moved on, personal and financial pressures pushed me out and I applied to Evolve almost on a whim. I was...
How to Get Media Coverage For Your Game
We get a lot of emails from people who want some advice about video game PR. Here's a tip: hire us, you cheap jerk! Sorry, sorry... it's Monday, and I may be a bit cranky. Admittedly, we do like getting paid to dispense advice, but I guess there's some value in...
Rating Descriptor Showdown: Witcher 2 vs. L.A. Noire
On May 17 I'm going to be going totally crazy, because not only will I be busy with The Witcher 2 launch, but I'll be trying to focus on work instead of L.A. Noire, which is also supposed to come out that day. Now, both games should be awesome and garner wonderful...
The Case of the Great Game Nobody Saw
The games industry is a massive beast that churns out billions of dollars in revenue each year, much of which is generated by big-budget titles that become torchbearers for the medium itself: Call of Duty, World of Warcraft, Mass Effect and so on. These games exude...
Blast From the Past: Dungeon Siege Live-Action Promo Vids
Was just reminiscing about the good ol' days, when social media didn't really exist and I was really just getting started in the freelance PR biz. Went ahead and tracked down some videos we put together to promote Dungeon Siege: Throne of Agony for PSP. Yes, this was...
11 bit studios landing Anomaly: Warzone Earth previews
We took the 11 bit studios team out to meet with press and show off their ridiculously addictive and gorgeous reverse tower defense-style game, Anomaly: Warzone Earth. The game's coming out in early 2011 on PC, iPhone, iPad and... who knows, maybe something else....
We're not your typical PR agency.
Hell, that’s only part of what we do these days. Let’s talk!