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Mapping Out a Path: A Media Coverage Study of the 2022 Summer Games Showcase Season

Mapping Out a Path: A Media Coverage Study of the 2022 Summer Games Showcase Season

by Christophe Garlaschi | Mar 31, 2023 | Events, Marketing, PR, PR Pro Tips

Breaking Down the Noise When the pandemic started three years ago, the gaming industry went through a major shift. Public events were canceled, titles became delayed, and remote work became the norm for a time. The reverberations from these changes forced us to...
Do developers find Steam UTM analytics useful?

Do developers find Steam UTM analytics useful?

by Christian Laventure, Christophe Garlaschi | Aug 30, 2022 | Marketing

In April 2021, Steam launched their UTM (urchin tracking module) analytics feature into open beta. This provided further data to developers to measure the effectiveness of their marketing efforts on the platform.  A valuable part of what we do as an Insights team...

Recent Posts

  • Searching for Focus in a Remote Environment
  • 🛎️👋 Your 2023 Social Media Content Calendar Is Here!
  • Mapping Out a Path: A Media Coverage Study of the 2022 Summer Games Showcase Season
  • Social media Asset Guidelines for 2023
  • Mindfulness at Work: Building Concentration to Connect With the Moment

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Evolve PR | Headquartered on beautiful Vancouver Island, Canada. Evolve acknowledges the traditional Lands of the Xwsepsum (Esquimalt) and Lekwungen (Songhees) First Nations.