by Brian Rowe | Jun 21, 2017 | Media and Content Creator Guides, PR Pro Tips
“What do you expect from media?” It’s one of the most common questions we receive. After all, there are perks to being considered media, like free games, cool swag, and skipping event lines. So, in an age where everyone can have a voice, who do we consider to be...
by Ryan Seville | May 16, 2017 | PR Pro Tips
Creating a top-quality trailer that shows off your game and–more importantly–gives the viewer a taste of what it feels like to play your game, is the single most important piece of marketing you need to do. Everyone wants to make a trailer that’s...
by Brian Rowe | Oct 7, 2014 | PR Pro Tips
Move over piracy. Code scamming is the season’s hottest trend in video game fraud. In a recent blog post for Gamasutra, Leszek Lisowski of Wastelands Interactive (Worlds of Magic) talked about his encounters with people posing as prominent YouTubers and...
by Shannon Drake | Aug 7, 2013 | PR Pro Tips
To establish my tradeshow bona fides, just know that there was a point where I’d regularly get lost in my apartment because I spent so much time on the show circuit that I didn’t know the layout of the place I lived. Much of this advice is based on actual...
by Shannon Drake | Jul 10, 2013 | PR Pro Tips
With the mobile space red hot and everyone seeing the virtues of mobile development–small teams, small budgets, and fast turnaround–we’re having more and more people come to us looking for PR support for their mobile titles. However, PR in the mobile...
by Tom Ohle | Jun 24, 2013 | PR, PR Pro Tips
Yeah. I said it. After years of “certainty” that weekends are, like, totally stupid when it comes to sending out game news, I may have to eat a bit of tasty, tasty crow. Yesterday (Sunday), because of a fortuitous tempest of convenience — I was awake...
