The Evolve Blog
I’m a pooet, and I never even knew it.
Okay, so I'm really just reaching for more opportunities to whip out the ol' elephant-butt header. I've been known to do some writing here and there, and since it pains me so to actually come up with interesting PR-related posts on a daily basis, I thought it would be...
Video Games Are Dead, or It’s All a Big Lie
Just finished watching the second part of Mr. Scott Steinberg's video doohickey, Video Games are Dead, which he's posted over at Digital Trends (Part 1). I've got some thoughts on the whole thing. (Video after the jump) I think the video offers a fascinating look at...
Blacklisting. It happens, and it’s dumb.
The seedy underbelly of the games industry exposes itself. When a journalist goes rebels and does something as recklessly disrespectful and anti-gaming as write a negative article about a game or publisher, a lot of PR reps and executives forget that golden rule and do something so unimaginably dumb in times of duress that I just can’t wrap my batshit insane head around it: they put that journalist on their blacklist.
I’m not an ass… just a little behind.
Two months after his last performance the handsome stranger returned to center stage to share more enthralling stories about his highly enviable career. The audience erupted in excitement, tossing a seemingly endless cascade of roses at the unheralded hero and...
E3 Trailer-Go-Round Part 1
Everybody who's anybody in the games industry -- me being the most obvious exception -- is at E3 in LA this week, shoveling their wares or having wares shoveled into them. As hoped, a lot of companies saved some big announcements and content for the show, and I'm here...
I’m back! Alright!
I don't have a lot more to say, though. I just got back from vacation... a week ago... and uhh... now I'm getting ready for the weekend. Next week the entire industry is off at E3 and I'll be stuck at home, aka not at E3, and I can't wait to see how the show goes......
The evolution of PR and Gaming
Some observations on the evolution of PR over the course of the past 12 years. - Thank goodness for electronic image acceptance. Slides were a real bitch to have to deal with for everyone involved. This is probably the biggest step that’s been made in recent history...
Social Media Roundtable 2: Still no furniture in sight
Three more luminaries have tossed their opinions into the mix, and those are collected here for your reading pleasure. It’s still not actually a roundtable… more like a trough. A trough of knowledge. So step up to the trough, little piggies (yes, still got swine flu on the brain) and suck up this nutritious opinion.
Again, the question posed was, “In your experience, how has the emergence and growth of social media and social networking affected or changed the way companies interact with their customers?”
Monkeys and PR
Is PR so simple a monkey could do it? Futurama’s Gunther surely could, Clyde (I know he’s an orangutan) could probably get press for anything, beyond that, probably only a handful of other monkeys come to mind. What does that mean for our profession? Well, thanks to...
McDonald’s McLaunches McCafe… can it McSucceed?
So today the mighty M is launching its McCafé brand in the US (I don’t know if I’ll get a chance to savor the flavors up here in Canada), bringing “quality espresso-based coffee” to its restaurants nationwide. They’re trying to take a bite (or gulp, if you will) out of the lucrative coffee market dominated by the likes of Starbucks and whatever other local mega-chain you have around your parts. Will it work, though?
Crisis communications, or: “Holy shit, this sucks.”
You see, the state of the economy is to blame for some layoffs we had to make at CD Projekt RED — we didn’t have to fire hundreds or thousands of people like a lot of other companies did, but nevertheless we were affected. Those layoffs spawned at least one disgruntled employee who felt the need to reach out to media to expose what was/is a very fragile situation in the development of The Witcher: Rise of the White Wolf.
What do you want from me?!
I’d like to make sure that this lil ol’ blog is useful not only to us as a vehicle of shameless self-promotion, but to you readers as a source of information. So… what the hell do you want from us? I’d like to get your feedback on the types of content you’d like to see, subjects you’d like covered, etc.
We're not your typical PR agency.
Hell, that’s only part of what we do these days. Let’s talk!
