The Evolve PR Scavenger Hunt at PAX East 2017

We always like to try out new things–new ways to help streamers, media, and… well… whoever get the most out of their time at events. PAX can be an overwhelming experience, with so many games to play, and all those shiny lights. It can be hard to...

How can video game PR improve in 2014?

Let’s face it: video game marketing hasn’t always been the best. We have to get people excited about products that are half-finished (or just a twinkle in the designer’s eye); we have to deal with development delays that throw our well-planned...

A Focus on Quality: Does It Make For Better PR?

We spend way too much time in our team Skype chats talking about how to do a better job of… umm… our jobs. Granted, much of it is brought on by my own anxiety about the gradual death of PR as a profession, as well as an unfortunate rebellious streak that...