by Tom Ohle | Mar 9, 2010 | News, Total BS
Keeping with the tradition of highly frequent blog updates, here’s another highly frequent blog update! I’m heading to San Francisco tomorrow for the illustrious Game Developers Conference, a show that brings together loads of game-industry folks and those...
by Tom Ohle | Sep 25, 2009 | PR, PR Pro Tips
For years, big-name PR agencies — and sadly, most game publishers, movie studios, record labels, plywood manufacturers, etc. — have focused most or all of their publicity and marketing efforts on scoring the big kahuna: coverage, big or small, in top-tier...
by Tom Ohle | Sep 9, 2009 | PR, PR Pro Tips
I’m going to try to put together a series of brief posts about PR practices, and thanks to my current diet of cold medication and coffee the best name I could come up with is PR Shorts. I know that sounds like a pair of cut-off jeans that will never give you a...
by Tom Ohle | Aug 22, 2009 | PR, PR Pro Tips
“I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It’d gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I...
by Tom Ohle | Aug 20, 2009 | PR
The six of you following my every move were certainly led to believe that today’s update would be about PR’s influence over review scores and media coverage. I’m so very sneaky. That update is still coming — possibly blowing away all...
