by Brian Rowe | Jun 21, 2017 | Media and Content Creator Guides, PR Pro Tips
“What do you expect from media?” It’s one of the most common questions we receive. After all, there are perks to being considered media, like free games, cool swag, and skipping event lines. So, in an age where everyone can have a voice, who do we consider to be...
by Tom Ohle | Mar 9, 2010 | News, Total BS
Keeping with the tradition of highly frequent blog updates, here’s another highly frequent blog update! I’m heading to San Francisco tomorrow for the illustrious Game Developers Conference, a show that brings together loads of game-industry folks and those...
by Tom Ohle | Sep 25, 2009 | PR, PR Pro Tips
For years, big-name PR agencies — and sadly, most game publishers, movie studios, record labels, plywood manufacturers, etc. — have focused most or all of their publicity and marketing efforts on scoring the big kahuna: coverage, big or small, in top-tier...
by Tom Ohle | Sep 9, 2009 | PR, PR Pro Tips
I’m going to try to put together a series of brief posts about PR practices, and thanks to my current diet of cold medication and coffee the best name I could come up with is PR Shorts. I know that sounds like a pair of cut-off jeans that will never give you a...
by Tom Ohle | Aug 22, 2009 | PR, PR Pro Tips
“I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It’d gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I...
