by Poe Chuang | May 27, 2025 | Interesting, Marketing, Research, Staff insights
What is this study and why start with China? The US has been the largest gaming market in the world for a long time, so it’s understandable that the industry has been fixated on catering to it in every aspect. However, it’s also unmistakable that other markets are key...
by Christian Laventure, Christophe Garlaschi | Aug 30, 2022 | Marketing
In April 2021, Steam launched their UTM (urchin tracking module) analytics feature into open beta. This provided further data to developers to measure the effectiveness of their marketing efforts on the platform. A valuable part of what we do as an Insights team...
