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Do developers find Steam UTM analytics useful?

Do developers find Steam UTM analytics useful?

by Christian Laventure, Christophe Garlaschi | Aug 30, 2022 | Marketing

In April 2021, Steam launched their UTM (urchin tracking module) analytics feature into open beta. This provided further data to developers to measure the effectiveness of their marketing efforts on the platform.  A valuable part of what we do as an Insights team...

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Evolve PR | Headquartered on beautiful Vancouver Island, Canada. Evolve acknowledges the traditional Lands of the Xwsepsum (Esquimalt) and Lekwungen (Songhees) First Nations.