by Tom Ohle | Mar 21, 2013 | PR Pro Tips
First, a PAX Poem ‘Twas the night before PAX East and somewhere on a plane Some germs were a-spreading, and no one could name The one who would kickstart this year’s conference plague Something something, not much rhymes with plague. Now that we’ve...
by Tom Ohle | Mar 15, 2013 | PR
Oh boy… whoever decided that two of the industry’s biggest trade shows should be within a week of each other needs a serious talking-to. Regardless, Evolve PR will be at PAX East and GDC, and more importantly, our clients will be there. This is a great...
by Tom Ohle | Feb 22, 2013 | PR Pro Tips
I guess you could say it’s a pretty rough time to be in video game PR. Our relationships with press have come under scrutiny, the media landscape has changed dramatically in a short period of time, and — most recently — the very concept of...
by Tom Ohle | Jan 25, 2013 | PR, PR Pro Tips
Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less… and to help other PR reps suck less. We’re releasing our findings in a series...
by Tom Ohle | Dec 19, 2012 | PR
Okay, so normally I do everything I can to avoid criticizing someone’s PR efforts. Who am I to say that the way you’ve learned to do something is wrong? Well, in this case, I want to give a bit of advice to the fine folks at Hammerpoint: please, guys, stop...
