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Category Archives: PR

How can video game PR improve in 2014?

Let’s face it: video game marketing hasn’t always been the best. We have to get people excited about products that are half-finished (or just a twinkle in the designer’s eye); we have to deal with development delays that throw our well-planned campaigns out of whack; we have to find odd ways to…

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Blendoku Developers’ Novel Approach to Adding Colorblind Support to a Game About Colors

This is a guest post from Lonely Few’s Rod Green. Go to http://blendoku.com to grab this game — it’s free — for iOS or Android. Colorblindness affects a large number of people and to varying degrees and we got a LOT of people saying “Blendoku is a great game but sucks if…

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So… Sunday may be a good day to send out video game news.

Yeah. I said it. After years of “certainty” that weekends are, like, totally stupid when it comes to sending out game news, I may have to eat a bit of tasty, tasty crow. Yesterday (Sunday), because of a fortuitous tempest of convenience — I was awake early, my wife and kid were…

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A Focus on Quality: Does It Make For Better PR?

We spend way too much time in our team Skype chats talking about how to do a better job of… umm… our jobs. Granted, much of it is brought on by my own anxiety about the gradual death of PR as a profession, as well as an unfortunate rebellious streak that drives…

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Wargame AirLand Battle: Playable Now, New Screenshots of New Battlefields

New screenshots of some of the new Wargame AirLand Battle battlefields and, oh yeah, you can play it now and get a sweet discount if you own European Escalation.

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Evolve PR Invading PAX East and GDC

Oh boy… whoever decided that two of the industry’s biggest trade shows should be within a week of each other needs a serious talking-to. Regardless, Evolve PR will be at PAX East and GDC, and more importantly, our clients will be there. This is a great chance to see what’s coming up…

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PR Pro Tips: Avoiding the Vapor Problem

As Wired pointed out a few days ago, we in the gaming industry have a bit of a problem with our vaporware. While there are a number of reasons for announcing early–ranging from building hype to selling preorders to reassuring skittish investors–the net effect of all these “announcements” followed by very little…

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PR Embetterment Campaign: The Simultaneous Wonder and Folly of the Press Release

Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less… and to help other PR reps suck less. We’re releasing our findings in a series of posts called, collectively, the “PR Embetterment Campaign.” I know…

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I’m Adopting the War Z Method of Developing Feature Lists

Okay, so normally I do everything I can to avoid criticizing someone’s PR efforts. Who am I to say that the way you’ve learned to do something is wrong? Well, in this case, I want to give a bit of advice to the fine folks at Hammerpoint: please, guys, stop talking! If…

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Indie Game Devs (and Media!): Help Us Improve Indie-Game PR

If you follow me on Twitter or read this blog, you probably know that we’re trying to develop some PR services that will help indie devs get the word out about their games without breaking the bank. We’ve been working with a few indies behind the scenes to help us come up…

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