by Shannon Drake | May 10, 2013 | PR Pro Tips
One of the first mistakes developers make when handling their own PR is emailing everyone under the sun who writes about games in any capacity. While initially that may seem like a good idea—I see you writing comments like “Isn’t that what you guys...
by Tom Ohle | May 16, 2011 | PR, PR Pro Tips
We get a lot of emails from people who want some advice about video game PR. Here’s a tip: hire us, you cheap jerk! Sorry, sorry… it’s Monday, and I may be a bit cranky. Admittedly, we do like getting paid to dispense advice, but I guess...
by Tom Ohle | Mar 11, 2010 | PR, Total BS
You’ll have to pardon me if I go off on a few tangents here. This whole thing was sparked by some lovely chats I had with some other PR folk last night. Here I sit, perched high above the streets of San Francisco in a swank Japanese theme hotel that I...
by Tom Ohle | Mar 9, 2010 | News, Total BS
Keeping with the tradition of highly frequent blog updates, here’s another highly frequent blog update! I’m heading to San Francisco tomorrow for the illustrious Game Developers Conference, a show that brings together loads of game-industry folks and those...
by Tom Ohle | Oct 7, 2009 | PR, PR Pro Tips
It’s time for another entertaining installment of PR Shorts, our highly informative — if somewhat basic and embarrassingly infrequent — look at a particular aspect of this job we do. Today I’ll discuss the daunting task of pitching a...
