by Poe Chuang | May 27, 2025 | Interesting, Marketing, Research, Staff insights
What is this study and why start with China? The US has been the largest gaming market in the world for a long time, so it’s understandable that the industry has been fixated on catering to it in every aspect. However, it’s also unmistakable that other markets are key...
by Guillermo Vizcaino | Mar 6, 2025 | Marketing, PR, PR Pro Tips
Welcome to the world of Video Game Public Relations (PR)! Whether you’re just starting your journey in PR or you’re here out of curiosity to understand what makes this industry tick, you’ve come to the right place for an overview of the basics. This...
by Guillermo Vizcaino | Mar 6, 2025 | Marketing, PR, PR Pro Tips, Social Media
Welcome to the world of Video Game Public Relations (PR)! Whether you’re just starting your journey in PR or you’re here out of curiosity to understand what makes this industry tick, you’ve come to the right place for an overview of the basics. This...
by Guillermo Vizcaino | Mar 6, 2025 | Marketing, PR, PR Pro Tips
Welcome to the world of Video Game Public Relations (PR)! Whether you’re just starting your journey in PR or you’re here out of curiosity to understand what makes this industry tick, you’ve come to the right place for an overview of the basics. This...
by Guillermo Vizcaino | Mar 6, 2025 | Marketing, PR, PR Pro Tips, Social Media
Welcome to the world of Video Game Public Relations (PR)! Whether you’re just starting your journey in PR or you’re here out of curiosity to understand what makes this industry tick, you’ve come to the right place for an overview of the basics. This...