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Video Game PR 101: The Life Cycle of a PR Campaign

Video Game PR 101: The Life Cycle of a PR Campaign

by Guillermo Vizcaino | Mar 6, 2025 | Marketing, PR, PR Pro Tips

Welcome to the world of Video Game Public Relations (PR)! Whether you’re just starting your journey in PR or you’re here out of curiosity to understand what makes this industry tick, you’ve come to the right place for an overview of the basics. This...
Video Game PR 101: Building a PR & Marketing Campaign

Video Game PR 101: Building a PR & Marketing Campaign

by Guillermo Vizcaino | Mar 6, 2025 | Marketing, PR, PR Pro Tips, Social Media

Welcome to the world of Video Game Public Relations (PR)! Whether you’re just starting your journey in PR or you’re here out of curiosity to understand what makes this industry tick, you’ve come to the right place for an overview of the basics. This...
Video Game PR 101: The Sales Funnel

Video Game PR 101: The Sales Funnel

by Guillermo Vizcaino | Mar 6, 2025 | Marketing, PR, PR Pro Tips

Welcome to the world of Video Game Public Relations (PR)! Whether you’re just starting your journey in PR or you’re here out of curiosity to understand what makes this industry tick, you’ve come to the right place for an overview of the basics. This...
Video Game PR 101: Video Game PR Essentials

Video Game PR 101: Video Game PR Essentials

by Guillermo Vizcaino | Mar 6, 2025 | Marketing, PR, PR Pro Tips, Social Media

Welcome to the world of Video Game Public Relations (PR)! Whether you’re just starting your journey in PR or you’re here out of curiosity to understand what makes this industry tick, you’ve come to the right place for an overview of the basics. This...
Mapping Out a Path: A Media Coverage Study of the 2022 Summer Games Showcase Season

Mapping Out a Path: A Media Coverage Study of the 2022 Summer Games Showcase Season

by Christophe Garlaschi | Mar 31, 2023 | Events, Marketing, PR, PR Pro Tips

Breaking Down the Noise When the pandemic started three years ago, the gaming industry went through a major shift. Public events were canceled, titles became delayed, and remote work became the norm for a time. The reverberations from these changes forced us to...
How to make the most out of your game PR agency’s budget

How to make the most out of your game PR agency’s budget

by Victoria Alberto | Jul 27, 2021 | Marketing, PR, PR Pro Tips

[FOR INDIE GAME DEVELOPERS] You might be thinking you’re about to read a sales pitch trying to convince you to buy into an expensive PR service to promote your game. That is not this article. In fact, if you are trying to make up your mind about whether to even hire a...
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Recent Posts

  • Welcome to Terminals 3.0
  • Regional Pricing Study – China
  • Terminals Turns 10!
  • Video Game PR 101: The Life Cycle of a PR Campaign
  • Video Game PR 101: Building a PR & Marketing Campaign

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Evolve PR | Headquartered on beautiful Vancouver Island, Canada. Evolve acknowledges the traditional Lands of the Xwsepsum (Esquimalt) and Lekwungen (Songhees) First Nations.