by Shannon Drake | Jan 28, 2013 | PR, PR Pro Tips
As Wired pointed out a few days ago, we in the gaming industry have a bit of a problem with our vaporware. While there are a number of reasons for announcing early–ranging from building hype to selling preorders to reassuring skittish investors–the net...
by Tom Ohle | Jan 25, 2013 | PR, PR Pro Tips
Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less… and to help other PR reps suck less. We’re releasing our findings in a series...
by Tom Ohle | Dec 4, 2012 | PR, PR Pro Tips
Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less… and to help other PR reps suck less. Now that I’ve err…. forced myself...
by Tom Ohle | Dec 4, 2012 | PR, PR Pro Tips
Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less… and to help other PR reps suck less. Now that I’ve err…. forced myself...
by Tom Ohle | Apr 5, 2012 | PR, PR Pro Tips
It’s not uncommon for people to have absolutely no clue what PR reps do. I thought that it might be informative and mildly entertaining to talk about what happens behind the scenes by looking at industry news from a PR perspective. Today’s Inside PR takes...
by Tom Ohle | Jul 14, 2011 | News, PR, PR Pro Tips
We teased it two weeks ago, and now it’s finally a real thing: Flying Wild Hog’s debut title, Hard Reset, has been announced via an exclusive with PCGamer.com, and there’s a nice interviewy-type thing over at Beefjack.com for those interested in a...
