by Tom Ohle | Mar 21, 2013 | PR Pro Tips
First, a PAX Poem ‘Twas the night before PAX East and somewhere on a plane Some germs were a-spreading, and no one could name The one who would kickstart this year’s conference plague Something something, not much rhymes with plague. Now that we’ve...
by Tom Ohle | Feb 22, 2013 | PR Pro Tips
I guess you could say it’s a pretty rough time to be in video game PR. Our relationships with press have come under scrutiny, the media landscape has changed dramatically in a short period of time, and — most recently — the very concept of...
by Shannon Drake | Feb 21, 2013 | PR Pro Tips
Troy Goodfellow assisted me with this article. Special thanks to American McGee, Jon Shafer, Sophia Tong, Adam Smith, and Jason Wilson for their comments and insight. We consulted with some of our clients and talked to members of the press for some advice on...
by Troy Goodfellow | Feb 7, 2013 | News, PR Pro Tips
The annual Paradox Convention was held in Reykjavik, Iceland from January 27 to February 2, 2013. This is a large event where the Swedish publisher/developer and Evolve client Paradox Interactive welcomes media and sales reps to see what is coming up from their...
by Shannon Drake | Jan 28, 2013 | PR, PR Pro Tips
As Wired pointed out a few days ago, we in the gaming industry have a bit of a problem with our vaporware. While there are a number of reasons for announcing early–ranging from building hype to selling preorders to reassuring skittish investors–the net...
by Tom Ohle | Jan 25, 2013 | PR, PR Pro Tips
Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less… and to help other PR reps suck less. We’re releasing our findings in a series...
