Monkeys and PR

Is PR so simple a monkey could do it? Futurama’s Gunther surely could, Clyde (I know he’s an orangutan) could probably get press for anything, beyond that, probably only a handful of other monkeys come to mind. What does that mean for our profession? Well, thanks to...

The Value of a Good PR Junket

In light of Tom Ohle’s fine new blog, I started thinking about the value of the PR junket, of which I have attended several thousand. One must wonder, is there any value in the PR junket? The three-day trip to Europe? The two-day soiree in Mexico? Are video game...

Games PR Ain’t All Fun and… well… Games

Before we all get too deep into the details and theories of PR and marketing, I wanted to thank Tom for setting all this up.  He’s got a nice group of PR, marketing and media people involved here – many of whom I’ve worked with before in some...

How to Make Headlines

Welcome to the future of public relations: Despite the dizzying array of tools (Facebook, Twitter, a mysteriously-timed sudden resurgence of interest in booth babes, etc.) now at our disposal, the basics still look much the same as they did yesterday. Or rather, they...