I get it, social networks are all the rage (see my roundtable post coming soon.)

But as with all formal business, why would you leave something to chance? With the unreliability of the ever-growing Twitter, is it really fair to assume that I’m going to get your DM for assets in a timely manner? Or am I being naive and thinking that I have a choice in the means of communication?

Twitter is starting to become one more thing journalists and PR people have to check for professional communications after we check MySpace, Facebook, email, AIM, and Voicemail. Is it a fair assumption that Twitter, with all its real-time carefree social glory, is yet another mandatory inbox?

I hope not.

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