I’m back! Alright!

I don’t have a lot more to say, though. I just got back from vacation… a week ago… and uhh… now I’m getting ready for the weekend. Next week the entire industry is off at E3 and I’ll be stuck at home, aka not at E3, and I...

The evolution of PR and Gaming

Some observations on the evolution of PR over the course of the past 12 years. – Thank goodness for electronic image acceptance. Slides were a real bitch to have to deal with for everyone involved. This is probably the biggest step that’s been made in recent...

Monkeys and PR

Is PR so simple a monkey could do it? Futurama’s Gunther surely could, Clyde (I know he’s an orangutan) could probably get press for anything, beyond that, probably only a handful of other monkeys come to mind. What does that mean for our profession? Well, thanks to...

McDonald’s McLaunches McCafe… can it McSucceed?

So today the mighty M is launching its McCafé brand in the US (I don’t know if I’ll get a chance to savor the flavors up here in Canada), bringing “quality espresso-based coffee” to its restaurants nationwide. They’re trying to take a...