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Category Archives: PR Pro Tips

PAX East: Not Entirely Useless Tips for Indie Devs

Evolve PR's Not Entirely Useless Tips for Indie Devs

First, a PAX Poem ‘Twas the night before PAX East and somewhere on a plane Some germs were a-spreading, and no one could name The one who would kickstart this year’s conference plague Something something, not much rhymes with plague. Now that we’ve gotten that out of the way, we wanted to…

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Making a Case for Video Game Previews

I guess you could say it’s a pretty rough time to be in video game PR. Our relationships with press have come under scrutiny, the media landscape has changed dramatically in a short period of time, and — most recently — the very concept of pre-release PR in games has been thoroughly…

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PR Pro Tips: An Indie Guide to Kickstarter PR

Troy Goodfellow assisted me with this article. Special thanks to American McGee, Jon Shafer, Sophia Tong, Adam Smith, and Jason Wilson for their comments and insight.   We consulted with some of our clients and talked to members of the press for some advice on preparing, launching, and running Kickstarters for independent…

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Setting Media Up For Slaughter: Lessons from a Multiplayer Event

The annual Paradox Convention was held in Reykjavik, Iceland from January 27 to February 2, 2013. This is a large event where the Swedish publisher/developer and Evolve client Paradox Interactive welcomes media and sales reps to see what is coming up from their in-house development team, Paradox Development Studios, and the external…

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PR Pro Tips: Avoiding the Vapor Problem

As Wired pointed out a few days ago, we in the gaming industry have a bit of a problem with our vaporware. While there are a number of reasons for announcing early–ranging from building hype to selling preorders to reassuring skittish investors–the net effect of all these “announcements” followed by very little…

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PR Embetterment Campaign: The Simultaneous Wonder and Folly of the Press Release

Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less… and to help other PR reps suck less. We’re releasing our findings in a series of posts called, collectively, the “PR Embetterment Campaign.” I know…

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PR Embetterment Campaign: Games Media’s Biggest PR Pet Peeves, Part 2

Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less… and to help other PR reps suck less. Now that I’ve err…. forced myself to actually dig into the 80+ responses, I’m going to start…

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PR Embetterment Campaign: Games Media’s Biggest PR Pet Peeves, Part 1

Some time ago, we ran an informal survey among journalists/media/writers/editors in the games industry about their experiences with PR. Our motive was quite simple: to suck less… and to help other PR reps suck less. Now that I’ve err…. forced myself to actually dig into the 80+ responses, I’m going to start…

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Inside PR – The Mass Effect 3 Ending

It’s not uncommon for people to have absolutely no clue what PR reps do. I thought that it might be informative and mildly entertaining to talk about what happens behind the scenes by looking at industry news from a PR perspective. Today’s Inside PR takes a look at the uproar over Mass…

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Announcing Hard Reset, a Case Study in Shortened PR Campaigns

We teased it two weeks ago, and now it’s finally a real thing: Flying Wild Hog‘s debut title, Hard Reset, has been announced via an exclusive with PCGamer.com, and there’s a nice interviewy-type thing over at Beefjack.com for those interested in a bit more info. Hit those links to find out more…

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