The Evolve Blog
We’re hiring a video game PR rep! Again! (Updated)
So that last guy I hired went off and started working at Gearbox Software. I seem to be training some new breed of super-PR/community-management types. While I guess I could have a future in creating these superpublicists, I should probably just stick to hiring...
Evolve is hiring an intern.
It's been over a month since my last update, and this one's not exactly going to be filled with insight, commentary or anything resembling something that is not a job posting. (If you write like I just wrote, you're officially out of the running). I'm overworked --...
The Good Publicist
You'll have to pardon me if I go off on a few tangents here. This whole thing was sparked by some lovely chats I had with some other PR folk last night. Here I sit, perched high above the streets of San Francisco in a swank Japanese theme hotel that I couldn't...
Off to GDC I go! Tomorrow.
Keeping with the tradition of highly frequent blog updates, here's another highly frequent blog update! I'm heading to San Francisco tomorrow for the illustrious Game Developers Conference, a show that brings together loads of game-industry folks and those who would...
Engadget drops the hammer on superidiots
Okay, so yesterday a pillar of the tech blogosphere/websiteosphere (I don’t even know what to call websites these days anymore, since most of them are blog-like), Engadget, shut down comments on its stories. As explained to VentureBeat by Editor-in-Chief, Joshua Topolsky, the decision was made because of a recent shift in the tone of comments, spurred largely by an influx of new visitors who found their way to the site because of the iPad unveiling. Now, apart from concluding that the iPad is an inherently evil device created to brainwash hipsters the world over, I’m forced to think about whether shutting these abusive commenters out entirely is really the right decision for Engadget.
Stay on message. OR I’LL BEAT YOU GOOD.
Ah, what a great vacation that was. So relaxing. I can still hear the sounds of the waves crashing on the white, sandy beach, tropical birds singing their alluring songs in the lush forest behind me. I really meant to update the blog from my cabana, but the resort was...
PR Shorts: The pitch
It's time for another entertaining installment of PR Shorts, our highly informative -- if somewhat basic and embarrassingly infrequent -- look at a particular aspect of this job we do. Today I'll discuss the daunting task of pitching a journalist. The last PR Short...
The changing face of PR
“Public relations” isn’t “media relations,” folks. The definition of PR seems to have moved away from its literal meaning — relating to and interacting with the public. If I focus my attention on individuals — or any number of “second-tier” websites and blogs (or third-tier or fourth-tier or even the guy who only gets 3 hits a year) — I can reach a massive audience. Those individuals appreciate even a moment of your time — particularly if you’re working for a company they adore — and will become extensions of your PR efforts (not necessarily your media efforts, of course), telling their friends, Twitter followers, and everyone else about your company and its products. They want to help you succeed. Let them do that. It just takes a bit of your time.
PR Shorts: The press release
I'm going to try to put together a series of brief posts about PR practices, and thanks to my current diet of cold medication and coffee the best name I could come up with is PR Shorts. I know that sounds like a pair of cut-off jeans that will never give you a...
Treevenge: Awesome
This video is too funny for words. Fun to see some of the Trailer Park Boys alums, including the host of Jonovision (if you live in Canada and are between the ages of, I dunno, 24 and 28, you are the only people who know wtf Jonovision is), but the baby squashing...
Reverb infiltrating the App Store?
Here's a bit of deception to kick off your Monday (though the story was posted on Saturday, and it's already evening today... so if your day is just kicking off... lay off the booze, buddy): MobileCrunch has tossed up a rather intriguing article alleging that Reverb,...
PR: Controlling the Media Nation
"I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It'd gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I gave it the...
We're not your typical PR agency.
Hell, that’s only part of what we do these days. Let’s talk!
